Pure Salmon Global

The Stephane Farouze' vision, founder of Pure Salmon

Stephane Farouze Pure Salmon Brunie founder

A new milestone for Pure Salmon in Brunei

Stephane Farouze, Founder & Chairman of 8F Asset Management, through the setting up of Pure Salmon Brunei, continues to realize Pure Salmon’s ambition to become the world’s leading sustainable salmon producer by deploying recirculating aquaculture system (“RAS”) based salmon farms around the world.

Following on from the projects already announced in Japan, the United States and France, South-East Asia will now also benefit from healthy and fresh salmon, produced locally for local consumption, through the establishment of Pure Salmon Brunei. With ideal conditions for establishing a salmon RAS facility, and a burgeoning local salmon market, Brunei appears ideal for supplying South-East Asia.

Pure Salmon

After a 30-year career in international finance, and many successful experiences, Stephane Farouze has identified in RAS a farming method that can solve all the current challenges of the salmon industry.
RAS indeed has several key benefits including efficient fish production in a safe and sustainable manner without causing harm to the environment while also allowing for farming facilities to be located close to main consumer markets and thereby reducing the carbon footprint associated with long airfreight of conventional salmon producers.

Using RAS, Pure Salmon delivers a clean, healthy, and fully traceable salmon that is raised in a fully controlled environment that closely replicates the positive features of salmon’s natural habitat which does not require the use of antibiotics or hormones that are widely present in the conventional sea-cage salmon farms.

State-of-the-art technology

To achieve Pure Salmon’s ambition, 8F Aquaculture Fund I acquired Pure Salmon Kaldnes in June 2021 to vertically integrate its state-of-the-art RAS technology into all Pure Salmon facilities.

Pure Salmon Kaldnes designs turnkey aquaculture facilities and systems and offers a full range of value-added services, including maintenance, consulting, operational support and training. Pure Salmon Kaldnes is one of the few RAS providers worldwide that has delivered large-scale facilities based on proven RAS technology to its demanding customers, e.g., world’s largest salmon companies.

Pure Salmon Kaldnes’ cutting-edge technology will enable Pure Salmon to grow healthy and happy salmon in Brunei, delivering salmon of exceptional quality to consumers in the region.

Pure Salmon Kaldnes designs turnkey aquaculture facilities and systems and offers a full range of value-added services, including maintenance, consulting, operational support and training. Pure Salmon Kaldnes is one of the few RAS providers worldwide that has delivered large-scale facilities based on proven RAS technology to its demanding customers, e.g., world’s largest salmon companies.

Pure Salmon Kaldnes‘ cutting-edge technology will enable Pure Salmon to grow healthy and happy salmon in Brunei, delivering salmon of exceptional quality to consumers in the region.

Processing expertise

Through 8F Asset Management, Pure Salmon also acquired the processing activities and know-how of IOD Seafood, now Pure Salmon France, a highly regarded processor and smoker in France. Pure Salmon France uses artisanal methods (e.g. dry salting by hand, rope smoking, etc.) and has helped Pure Salmon to rapidly develop its expertise in salmon processing and smoking, as well as in brand development.
This processing know-how will be established and implemented in all Pure Salmon facilities around the world, following Stephane Farouze’s vision, including Pure Salmon Brunei, which will benefit from French artisanal processing technique and branding.

Pure Salmon sells its products under the following brands:

  • La Petite Fabrique Du Saumon Fumé,
  • La Petite Smokehouse,
  • Iod Traiteur De La Mer, and
  • Cuisine d’Aromes

To optimize the reuse of the offcuts from processing and in line with its circular economy philosophy, Pure Salmon has developed and already launched its Pet Nutrition business, with an effective go-to market strategy and brands: Marly & Dan, and Share.

Related Topic : 

Factory of Pure Salmon company in Poland

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Deputy Head of Construction of pure salmon brunei Joyce Bardan

Joyce Badran

Deputy Head of Construction
  • Over 15 years of experience in  Project Management for projects in Europe & Middle East working for major EPC contractors in the oil and gas & water treatment industries of large-scale industrial projects.
  • Prior to joining Pure Salmon, was a Project Manager in the Construction Industry, managing and coordinating multiple projects to ensure they are completed on time and on budget, in accordance with Project Management Institute (PMI) standards.
  • Worked for Veolia, a world leading solution provider in Water, Waste & Energy management as a Tender Manager:  experience in costing, budgeting, and tendering of projects over 100 million USD.
  • Worked for major groups in the offshore oil & gas industry like Technip as a project engineer for the design & installation of flexible pipelines, also worked for Single Buoy Moorings in tendering of offshore installation projects.
  • International working experience, having carried out project management, tendering & engineering roles in Europe, India, Africa & Middle East.
  • Skilled in project management, coordination & negotiation.
  • Master’s degree in marine engineering at Ecole Centrale Marseille.
Pier Paolo Sfara, member of 8F AM

Pier Paolo Sfara

Managing Director 8F

Pier Paolo has over 14 years of experience in sourcing and executing M&A, corporate/project finance and private equity transactions in Europe and MENA. Prior to joining 8F in 2021, he was a Director at Tell Group on various teams including private equity, corporate finance, and M&A and project finance, with private equity deal experience in Algeria, Morroco and Tunisia. Prior to that, he was a Partner at Cornerstone, an investment and advisory firm based in the UAE and Saudi Arabia, heading M&A activities and working on strategic consultancy mandates. Prior to that, he worked 7 years on the M&A corporate finance advisory team at Swicorp, a leading regional investment bank, participating in several high-profile cross-boarder M&A transactions, major capital raising and project finance, and restructuring transactions, for a combined value in excess of USD5 billion. Prior to Swicorp, he was based in London and worked in the M&A team at Mooreland Partners (Stifel corp.), a global boutique investment bank, advising several clients on buyside and sellside M&A transactions in the TMT industry. 

Pier Paolo is bilingual in French and Italian, fluent in English, and has very good knowledge of Spanish and German. He studied Economics of Public Administrations at Bocconi University in Milan, and holds 3 Masters in Finance and Business from ESCP Business School and The City University, London.

8F AM Yoram Layani Stephane Farouze

Yoram Layani

Global Co-Head of Investor Relations and Business Development

Yoram has 17 years of investment experience. Prior to joining 8F, Yoram was a Managing Director at BNP Paribas in Hong Kong, where he headed the Global Markets Institutional Sales team, Asia ex Japan, overseeing cross asset solutions for institutional clients. He was also a member of the Global Markets Business Committee and the Equity Derivatives Executive Committee for Asia.

Yoram and his team were responsible for the servicing of a wide array of clients across distribution businesses (Retail & Private Banks, Insurance Companies, etc) and Institutionals (Asset Managers, Pensions, and Sovereign Wealth), developing outcome-driven tailor-made solutions in the fields of Investment, Hedging, Long-Term Savings, Alternatives and Risk Premia. His team was awarded the Risk Magazine Award for “Asia House of the Year” and “Stuctured Products House of the Year”. He joined the Global Equities & Commodity Derivatives division of BNP Paribas Hong Kong in 2007.

Born in France, Yoram started his career in 2004 at Credit Agricole CIB on the Equities & Derivatives desk. Initially based in Stockholm, he participated in the business development of the Nordic region before being transferred to Paris, where he oversaw the Retail, Private Banking and Insurance coverage for the Belgium/Netherlands/Luxembourg area as well as Israel.

Yoram holds a Masters Degree in Finance & Management and a Bachelor in Business Administration from EM Lyon, France.

Pure Salmon Brunei Nicolas Metral

Nicolas Metral

Global Head of Construction

  • Over 25 years of experience working for Engineering, Procurement and Construction (“EPC”) contractors in the oil and gas, energy and environment industries, spanning across project management of large-scale industrial projects, set-up and management of project controls on mega projects, progress monitoring, earned value reporting, cost engineering, risk management, material control and bid preparation for EPC projects.
  • Prior project experience includes thermal power plant, Liquefied Natural Gas (“LNG”) regasification terminal, desalination, onshore pipeline waste-water treatment and organic waste treatment projects.
  • Most recent 10 years of working experience focused on waste-water and organic waste treatment facilities in roles across various countries, Canada, Hong Kong, China, France and Australia.
  • Joined Pure Salmon from Suez, a world leading water and waste management solution provider, where he was the Project Director of two Design, Build and Operate (“DBO”) contracts for anaerobic digestion and composting of Sourced Separated Organic Waste in Montreal, Canada.
  • Over 7 years at Suez, where he held other titles on different projects, such as Senior Project Manager for the design and construction of the first anaerobic digestion facility for organic waste in Hong Kong, and Acting Execution Director and Director of Project Controls in the treatment infrastructures department.
  • Spent 3 years at Thiess Degremont as Director of Project Controls for the Victoria Desalination Project (project cost of AUD4.0 billion), including offshore intake and outlet structures, extensive tunnelling works and off-take pipeline and transfer pumping stations, underground high voltage cable, and the project’s reverse osmosis plant.
  • Wide international working experience, having carried out project management roles in Australia, North and West Africa, Hong Kong, India, Indonesia, China, France, Finland and Spain.
  • Master degree in Mechanical Engineering from Université de Technologie de Compiègne, France.

Razid Saad

Pure Salmon Brunei – Project Manager

An experienced project manager with proven ability to execute projects on time, within budget and improving projects’ profit margin through successful negotiation on variation orders and strict cost control. 

More than 18 years of extensive experience in managing water and wastewater turnkey projects with Suez Water Technologies and prior to that, Veolia Water Technologies Managed in excess of 30 projects across multiple industries (oil & gas, pharmaceuticals, F&B, semi-conductors). Involved in all stages of projects from inception to completion in the full EPCC scope. 

Had the experience of managing project teams based in multiple locations across Singapore, Thailand, Malaysia and Indonesia 

Worked in various locations across South East Asia serving clients internationally with a strong ability to communicate and resolve issues with stakeholders from diverse backgrounds 

Well versed in project financial reporting possessing excellent understanding of ERP System.

Key personnel in advising procurement department for all projects procurement requirement. Involved in various negotiations with suppliers and vendors for complex requirements.